Creative Director + Art Director + Writer
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Johnsonville Sausage

Johnsonville Sausage

Sausage is the beer of food; the kind of hearty, informal dish you only share at intimate dinners or BBQs, with folks you really like. So when Johnsonville asked us to develop a campaign that would encourage folks to serve sausage at any occasion, we tapped into a larger emotional truth: make Johnsonville, and what you're really making is a family.

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